MAAP LaB Seoul Party

With several MAAP LaB opening across the globe in the last quarter of 2024, Seoul had its own LaB opened last weekend and became the third MAAP LaB to be in operation following the footstep of the LaBs in Melbourne and Amsterdam.

Credit : MAAP

For those unfamiliar with MAAP LaB, it stands for Life Around Bikes. An initiative by MAAP, the space is crafted to be an inclusive space for everyone and showcasing the products and the cycling culture that MAAP hopes to bring it across to its audience. Accompanied by great coffee, local brews, shared stories, community events and group rides, MAAP wanted to bring an experience that can be found only in its LaB and enhance the cycling experience of each cyclist.

Credit : MAAP

Our crew member, Sherwin and Zoey were in Korea last weekend to attend the APAC partners' meeting hosted by the kind people at MAAP which were timely with the launch party of the LaB Seoul. They shared their experience and with some images taken from their trusty iPhones.

There is a long alleyway towards the entrance which enhance the experience and right before entering the LaB, a long mirror with "MAAP SEOUL" decals on it which is truly an instagram worthy snapshot point of the store.

Featuring MAAP Partners in APAC from Indonesia, Thailand, Malaysia, Singapore and China.

The duo is particularly fond of the LaB in Seoul, noting that its natural lighting significantly enhances the overall aesthetics and ambiance compared to the LaBs in Melbourne and Amsterdam. Small details that both of them favour were how there is Lego figurines of MAAP kit as well as the coffee mugs.

The interior design of the space was splendid, coupled with brilliant visual merchandising. There is a electronic wireless system for the curtains to cover the glass ceiling if the weather gets too hot and in the LaB, there is a stairway leading up to the open rooftop space of the LaB. A perfect venue for afterparty, barbeque session or any possible gatherings that you can have in mind. Coupled with it is a big visual of MAAP which enhances the presence of the brand whenever one views it.

The official launch party was in the evening and the atmosphere was buzzing given the full attendance of the Korean supporters of the brand who were given an opening address by the co-founder of MAAP, Jarrad.

The atmosphere was livened up with a DJ raising the emotions of the attendees while the crew at Lab Seoul prepared a surprise for the guests with a press machine allowing guests to customize their very own MAAP SEOUL musette!

The perfect ending to the evening party was accompanied by a lucky draw event and the crew at LaB Seoul was really great at rousing the crowd. Overall, the duo really enjoyed their short visit to Seoul as well as the launch party. Huge thanks to MAAP for the invitation!